Frequently Asked Questions

Ad-Craft Signs & Design creates custom 3D letter signs using individually manufactured letters or shapes that are raised from the surface of a wall, fascia, reception area or other mounting surface. Unlike a flat printed sign, raised lettering creates depth, shadows and a more premium three-dimensional appearance.

3D lettering can be manufactured from materials such as acrylic, PVC, aluminium and stainless steel, with different colours and finishes available. Letters can also be illuminated with LED lighting for increased visibility at night.

We can help you choose the right material, size, finish and mounting method for your branding, premises and budget, with the process handled from artwork and production through to installation.

The cost of 3D letter signs depends on several factors, including the number and size of the letters, material, thickness, finish, mounting method, whether the letters are illuminated and whether installation is required.

Because every sign is different, getting a quotation based on your actual requirements is usually more accurate than relying on a generic price per letter.

Ad-Craft Signs & Design manufactures custom 3D lettering and can provide a quotation based on your logo, wording, dimensions and preferred finish. We can also suggest alternative materials where there is an opportunity to achieve the right professional appearance at a competitive price.

Ready-made 3D letters are available from various suppliers, but custom business signage is usually better handled by a professional signage company that can design, manufacture and install the complete sign.

Ad-Craft Signs & Design supplies custom 3D letters and complete 3D business signage for shops, offices, reception areas and commercial buildings. We can manufacture your lettering to match your branding and help you select the appropriate material, size, finish and installation method.

Branding costs vary depending on what your business actually needs. A simple logo design is very different from developing a complete corporate identity including colours, typography, stationery, signage, marketing materials and brand guidelines.

The most accurate way to establish a price is to define the scope of the branding project before requesting a quotation.

Ad-Craft Signs & Design provides branding and graphic design services for businesses, from logo and corporate identity design through to the printed materials, signage, vehicle branding and digital applications that bring your brand to life.

Both local and remote branding services can work well, but working with a local company can have significant advantages when your branding also needs to be applied to physical materials.

A local company such as Ad-Craft Signs & Design can help with your branding, graphic design, printing, signage, vehicle branding and other visual requirements. Keeping these services together can make it easier to maintain a consistent brand across both digital and physical marketing.

For businesses in Randburg, Johannesburg and surrounding areas, working locally can also make consultation, site visits, physical proofs and signage projects easier to manage.

Before hiring a branding consultant, it is worth asking:

• What exactly is included in the branding package?
• Will I receive editable and vector versions of my logo?
• Will the branding work for both digital and printed applications?
• Will you provide brand guidelines?
• How will the branding work on signage and vehicle branding?
• What file formats will I receive?
• Do you provide ongoing graphic design support?

Ad-Craft Signs & Design can assist with both the creative side of branding and its practical implementation across signage, printing, advertising, websites and other business materials.

There is no single price for a business sign because the cost depends on its size, materials, design, printing method, finish, illumination, mounting system and installation requirements.

A small printed business sign can cost considerably less than a large fabricated illuminated sign, for example.

Ad-Craft Signs & Design produces custom business signage for different types of businesses and budgets. We can discuss your requirements, recommend suitable materials and provide a quotation based on the sign you actually need.

A good business sign needs to be easy to see, easy to read and immediately identifiable. Your sign should communicate who you are and what you offer without making potential customers work to understand it.

Important factors include clear wording, strong contrast, appropriate sizing, consistent branding, good visibility from the viewing distance, durable materials and professional installation. Illumination can also be useful where increased visibility after dark is required.

Ad-Craft Signs & Design can help design and manufacture business signage that combines your branding with practical considerations such as visibility, location, materials and durability.

Where a business sign can legally be placed depends on the location, property ownership, municipal requirements, building regulations and the type and size of the sign.

Signs installed on private property may still be subject to local municipal requirements, while signs placed on public property, road reserves or other restricted areas can have additional requirements. Landlords or property owners may also have their own signage requirements.

Ad-Craft Signs & Design can help you plan the type and placement of signage for your premises. Where municipal approval, landlord permission or other regulatory requirements apply, these should be confirmed before manufacturing and installation.

The terms car decals and car stickers are often used interchangeably, but there is a practical difference. A car decal is generally a piece of cut or digitally produced vinyl applied directly to a vehicle, often for logos, lettering and advertising graphics. A car sticker can refer more broadly to a printed adhesive sticker.

Vehicle decals are particularly useful for business branding because they can turn an ordinary vehicle into mobile advertising without requiring permanent paintwork.

Ad-Craft Signs & Design produces custom vehicle decals and stickers for businesses and individuals, including logos, contact details, promotional graphics and other custom designs.

The cost of a custom car decal depends on whether you already have artwork, how complex the design is, the size of the decal, the type of vinyl required and how many decals are being produced.

If you already have a suitable logo or finished artwork, the design component may be minimal. A complete vehicle advertising layout or custom vehicle graphic will require additional design work.

Ad-Craft Signs & Design can handle the complete process, from graphic design and branding through to producing custom vinyl decals and preparing them for application to your vehicle.

Not every sticker is suitable for use on a vehicle. The adhesive, vinyl type, print quality and intended application all matter. Vehicle-specific vinyl is designed to withstand outdoor conditions, sunlight, temperature changes and regular washing better than ordinary indoor stickers.

The position of a sticker is also important. Vehicle branding should not obstruct the driver's vision, number plates, lights or other legally required vehicle features.

Ad-Craft Signs & Design can recommend the appropriate vinyl and production method for your vehicle decals and stickers rather than simply using ordinary stickers intended for indoor applications.

Graphic design costs depend on the type and complexity of the project. Designing a simple business card is very different from creating a complete advertising campaign, catalogue, vehicle branding or corporate identity.

Factors that can affect the cost include design complexity, number of concepts and revisions, artwork supplied by the client, number of final formats required, printing requirements and whether original illustration or other custom artwork is needed.

Ad-Craft Signs & Design provides professional graphic design for businesses, including logos, advertising material, signage artwork, brochures, social media graphics, vehicle branding and other marketing materials.

Before hiring a graphic designer, ask:

• Have you worked on projects similar to mine?
• What is included in the quoted price?
• How many revisions are included?
• Will I receive print-ready artwork?
• Will I receive editable or vector files where appropriate?
• Can you prepare artwork for signage and large-format printing?
• Can you maintain my branding across different types of marketing?
• What happens if I need changes after the project is completed?

Ad-Craft Signs & Design can handle both the design and physical production of many marketing materials, making the process simpler when a project involves printing, signage or vehicle branding.

Look for a graphic designer with a portfolio that demonstrates work relevant to your business rather than choosing solely on price. A reliable designer should understand branding, typography, layout, print requirements and digital applications.

It is also worth checking whether the designer can supply artwork in the correct formats for its intended use and whether they understand how designs will translate to physical signage, printing and vehicle branding.

Ad-Craft Signs & Design provides graphic design alongside printing, signage, branding and web development, allowing businesses to keep their visual identity consistent across multiple applications.

The cost of a custom LED sign depends on its size, design, LED technology, materials, illumination method, electrical requirements, mounting system and installation.

A small illuminated sign can be relatively straightforward, while a large custom LED sign may require fabricated components, specialised mounting and electrical installation.

Ad-Craft Signs & Design can help you choose an illuminated signage solution based on the size, location, visibility and appearance you need. Contact us with your logo or design for a project-specific quotation.

You can create a basic concept using an online design tool, but a production-ready LED sign requires more than a visual design. The artwork needs to account for the actual sign dimensions, materials, illumination, mounting and manufacturing process.

A design that looks good on a screen may not necessarily be suitable for fabrication. Fine details, lettering, spacing and illumination all need to be considered.

Ad-Craft Signs & Design can take your existing logo or idea and turn it into production-ready signage while helping you make practical decisions about materials, illumination and construction.

Traditional neon signs use glass tubes filled with gas and electrically energised to produce light. LED signs use light-emitting diodes and can be manufactured in a wide variety of shapes and formats.

Modern LED neon-style signs can reproduce the appearance of traditional neon while offering considerable flexibility in design and construction.

Ad-Craft Signs & Design can help you choose between traditional neon, LED illumination and modern LED neon-style signage depending on the look, application and budget you have in mind.

The cost of a custom neon sign depends on the size, design complexity, number of colours, type of neon, backing material, electrical components and installation requirements.

A simple small sign will naturally cost less than a large custom sign with multiple colours and a complex design.

For an accurate price, Ad-Craft Signs & Design can quote according to your actual design and requirements rather than relying on a generic price per letter.

You can find neon signs from online retailers, but custom signage is often easier to manage through a professional sign company that can discuss your requirements and arrange production.

Ad-Craft Signs & Design can assist with custom neon and illuminated signage, including helping you determine the appropriate size, design, materials and illumination for your application.

If you specifically want a traditional glass neon sign, make sure the supplier clearly states that the sign is made using glass neon rather than LED neon-style tubing.

Start with the wording or artwork you want, then consider the size, colours, mounting location and power requirements. A custom neon-style sign can be designed around a simple logo, word, phrase or graphic, although very fine details may need to be simplified for illuminated tubing.

Ad-Craft Signs & Design can help turn your idea into a custom illuminated sign for a home, entertainment area, office, bedroom, bar or other space.

Professional printing prices depend on the paper or material, size, quantity, colour requirements, finishing and type of printing required.

For example, printing 1,000 business cards is priced very differently from producing a small number of full-colour posters or a professionally finished brochure.

Ad-Craft Signs & Design provides professional printing services for businesses and individuals, from everyday marketing materials to larger-format printed products. We can recommend the appropriate printing method and material based on your quantity, application and budget.

20lb and 24lb are paper-weight measurements commonly used in the United States. They describe the weight of a particular quantity of paper rather than simply its thickness.

In South Africa, paper is more commonly specified in GSM (grams per square metre). When comparing paper, it is therefore often more useful to consider GSM, paper thickness, finish and intended application rather than relying solely on the US lb terminology.

If you are unsure which paper is appropriate for your project, Ad-Craft Signs & Design can recommend a suitable stock based on what you are printing and the finish you want.

There are many online printing services available, but using a local printer can make communication, artwork changes, collection and custom requirements considerably easier.

Ad-Craft Signs & Design offers custom printing for businesses and individuals, with the added advantage of being able to assist with artwork where required. We can help prepare your design, select appropriate materials and produce the finished printed item.

The cost of a custom shopfront sign depends on the dimensions, materials, design, finish, illumination, mounting method and installation requirements.

A simple printed fascia will cost considerably less than a fabricated illuminated sign with 3D lettering, for example.

Ad-Craft Signs & Design specialises in custom shopfront signage and business signs. We can help you select an option that gives your premises a professional appearance while keeping the project within your budget. Contact us for a quotation based on your actual shopfront and requirements.

There is no single sign type that works for every business. Your location, viewing distance, surrounding environment, target customers and type of business all influence what will work best for your premises.

Effective shopfront signage generally needs to be easy to recognise, easy to read, clearly branded, appropriate for the surrounding environment, visible from the relevant viewing distance and professionally manufactured and installed.

Illuminated shop signs can be particularly useful where businesses operate after dark or need increased visibility.

Ad-Craft Signs & Design can help you design a shopfront sign around your actual premises, branding and visibility requirements rather than simply choosing a standard sign from a catalogue.

The best shopfront sign material depends on the location, sign design, required lifespan and appearance you want.

Common options include aluminium, aluminium composite materials, acrylic, PVC, vinyl and other purpose-made signage materials. Outdoor shopfront signs need to withstand factors such as sunlight, rain, wind and temperature changes.

Ad-Craft Signs & Design can recommend suitable materials for your shopfront based on the environment and appearance you want. We manufacture custom signage with both visual impact and long-term outdoor performance in mind.

Website development costs vary depending on the size and functionality of the website. A simple informational business website is very different from an online shop, booking system, customer portal or custom web application.

Costs can also depend on design requirements, content, integrations, databases, hosting and ongoing maintenance.

Ad-Craft Signs & Design provides web development and website design services for businesses, from professional company websites to more customised web solutions. We can discuss what your business actually needs and provide a quotation based on the required functionality rather than forcing every project into the same package.

Look beyond the appearance of a web development company's own website and investigate what they can actually build. Ask to see relevant examples of previous work and establish whether they understand your industry and requirements.

You should also find out who owns the website and domain, what technology is being used, whether you can update the site yourself and what support is available after launch.

It is worth choosing a developer who understands SEO, responsive design, website performance and the business objectives behind the website, rather than treating the website purely as a visual project.

Ad-Craft Signs & Design combines web development with graphic design, branding, printing and signage, giving businesses the option of having their digital and physical brand presence developed together.

Before hiring a web developer, ask:

• What exactly is included in the quotation?
• Who owns the website and domain?
• Will I have access to the website after it is completed?
• Is the website mobile-friendly?
• Will the website be optimised for search engines?
• Can the website be expanded later?
• Who provides hosting?
• What happens if something breaks?
• Is ongoing maintenance included?
• Can you integrate forms, databases or custom functionality if I need it?
• Will you supply the original design and website assets?

Ad-Craft Signs & Design can discuss these requirements with you before development begins, so you understand what you are paying for and what your website will be capable of doing.